Verizon Wireless Partners with NFL

March 12, 2010

Verizon Wireless will replace Sprint, as the the NFL’s official wireless service sponsor and exclusive mobile media partner. This four-year sponsorship agreement promises to bring Verizon Wireless Subscibers a wealth of NFL content highlighted by live streaming coverage of NBC’s Sunday Night Football Broadcast.

According to The Wall Street Journal, the new deal is valued at $720 million, including a rights fee and advertising spending–the earlier Sprint package was valued at $120 million.

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